Himenoptero
Corporate identity for filmmaker Alejandro Amenabar.
Corporate identity for filmmaker Alejandro Amenabar.
I was commissioned to create a new logo for Alejandro Amenabar's production company Himenoptero.
Alejandro is one of Spain's finest directors, he won and Oscar in 2005 for the film "Mar Adentro" ( The Sea Within )
I reached the concept of his logo by asking the question - "What is the role of a film director?" the aswer: -"To tell stories"
So I set out to produce a graphic form that could hold many meanings, as many, as stories Alejandro will tell.
I chose 3 elements to synthesize:
1. The mind, and the depth of the subconscious. Represented as the ink stains used in phycology that were invented by Hernann Rorschach.
2. Seduction. Identified as the colors of a rare flower.
3. Danger, to this end I chose the body and shape of an insect, and as Himenoptero comes from Hymenoptera, the family of insects of bees, I used the from of the body and wings of a bee.
The result is and intriguing organic form, which plays with symbology to interact with the inner layers of our mind.
Alejandro is one of Spain's finest directors, he won and Oscar in 2005 for the film "Mar Adentro" ( The Sea Within )
I reached the concept of his logo by asking the question - "What is the role of a film director?" the aswer: -"To tell stories"
So I set out to produce a graphic form that could hold many meanings, as many, as stories Alejandro will tell.
I chose 3 elements to synthesize:
1. The mind, and the depth of the subconscious. Represented as the ink stains used in phycology that were invented by Hernann Rorschach.
2. Seduction. Identified as the colors of a rare flower.
3. Danger, to this end I chose the body and shape of an insect, and as Himenoptero comes from Hymenoptera, the family of insects of bees, I used the from of the body and wings of a bee.
The result is and intriguing organic form, which plays with symbology to interact with the inner layers of our mind.
